2 Comments

Very VERY interesting. I'll continue reading, because after creating 50+ Cycling Campaigns for others I left my Instagram based gravel cycling media company to the other co-founder partially because of this challenge. Our economics were very good, still it wasn't sustainable at all. Over the course of 2024 I successfully experimented (for an AAA client in cycling, with 70+ millions reach as a result) with my possible solution, but you seem to be faster and further with it! Like I said, I'm reading on. Sounds great so far!

Expand full comment

Thanks Loek!

Expand full comment